Introduction to the Special Issue: Harnessing the Power of Brand and Co-Created Innovation

3 Pages Posted: 27 Jul 2018

See all articles by Mark D. Uncles

Mark D. Uncles

UNSW Australia Business School, School of Marketing

Liem Ngo

University of New South Wales (UNSW)

Date Written: July 2017

Abstract

No abstract available.

Suggested Citation

Uncles, Mark D. and Ngo, Liem, Introduction to the Special Issue: Harnessing the Power of Brand and Co-Created Innovation (July 2017). Journal of Brand Management, Vol. 24, Issue 4, 2017. Available at SSRN: https://ssrn.com/abstract=3220428 or http://dx.doi.org/10.1057/s41262-017-0052-6

Mark D. Uncles (Contact Author)

UNSW Australia Business School, School of Marketing ( email )

Sydney, NSW 2052
Australia
+61-2-9385-3510 (Phone)
+61-2-9663-1985 (Fax)

Liem Ngo

University of New South Wales (UNSW) ( email )

Kensington
High St
Sydney, NSW 2052
Australia

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