Application of Attitude Research Across Domains: Current State of Knowledge and Future Directions
Handbook of Attitudes (2019), 2nd Edition, Albarracin, D., & Johnson, B.T. (Eds.) Routledge (Taylor & Francis Group)
Posted: 17 Aug 2018 Last revised: 25 Aug 2021
Date Written: June 9, 2018
In this summary chapter, we hope to start a veritable feedback loop that identifies unanswered and challenging research questions in practice and communicates those questions back to attitude theorists and other academics interested in pursuing attitude research. In doing so, we offer a number of suggestions for advancing the application of attitude theory. First, we recommend that attitude researchers identify the salient attitudes (e.g., professional skepticism and independence of mind) shown to significantly influence the targeted behaviors in their domains. Second, we recommend that researchers refine their research agendas by narrowly focusing on the salient persuasion variables (e.g., incentives, client cooperation) that contribute to the reported variations in the salient attitudes via their motivation, capacity, and resulting cognitive processing. Third, we recommend special attention to the role of metacognition and culture in how they affect the nature of attitudes. We conclude that attitude research is integral to furthering our understanding of human behavior and addressing social problems.
Keywords: Auditor, Attitudes, Professional Skepticism, Independence, PCAOB, HSM
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