Social Media? It's Serious!: Understanding the Dark Side of Social Media

European Management Journal, 36(4), pp.431-438. 2018

29 Pages Posted: 14 Aug 2018

See all articles by Christian Baccarella

Christian Baccarella

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg

Timm Wagner

Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU)

Jan Kietzmann

Simon Fraser University - Segal Graduate School of Business

Ian P. McCarthy

Simon Fraser University (SFU) - Beedie School of Business

Date Written: July 28, 2018

Abstract

Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.

Keywords: Social Media, Dark Side, Unintended Consequences, Bullying, Fake News, Trolling Cyber Bullying, Trolling, Online Witch Hunts, Facebook, Reddit, YouTube Online Stalking, Dark Side of Social Media

JEL Classification: M

Suggested Citation

Baccarella, Christian and Wagner, Timm and Kietzmann, Jan and McCarthy, Ian P., Social Media? It's Serious!: Understanding the Dark Side of Social Media (July 28, 2018). European Management Journal, 36(4), pp.431-438. 2018 , Available at SSRN: https://ssrn.com/abstract=3221756

Christian Baccarella (Contact Author)

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg ( email )

Lange Gasse 20
Nuremberg, DE 90403
Germany

Timm Wagner

Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU) ( email )

Lange Gasse 20
Nürnberg, 90403
Germany

Jan Kietzmann

Simon Fraser University - Segal Graduate School of Business ( email )

Burnaby, British Columbia V5A 1S6
Canada

HOME PAGE: http://beedie.sfu.ca/profiles/JanKietzmann

Ian P. McCarthy

Simon Fraser University (SFU) - Beedie School of Business ( email )

8888 University Drive
Burnaby, British Columbia V5A 1S6
Canada

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