'Buy Me Because I'm Cool': The 'Marketing Approach' and the Overlap between Design, Trade Mark and Unfair Competition Law
A. Kur, M. Levin and J. Schovsbo (eds.), The EU Design Approach – A Global Appraisal, Edward Elgar, Forthcoming
23 Pages Posted: 16 Aug 2018
Date Written: April 17, 2018
Abstract
This paper analyses tensions between design law, trade mark law and unfair competition law in the EU and its member states, compared to US law. It suggests a conflict rule safeguarding the public domain in the area of designs.
Keywords: design, trademark, unfair competition, overlap
JEL Classification: K11, K29
Suggested Citation: Suggested Citation
Ohly, Ansgar, 'Buy Me Because I'm Cool': The 'Marketing Approach' and the Overlap between Design, Trade Mark and Unfair Competition Law (April 17, 2018). A. Kur, M. Levin and J. Schovsbo (eds.), The EU Design Approach – A Global Appraisal, Edward Elgar, Forthcoming, Available at SSRN: https://ssrn.com/abstract=3223315
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