Grassroots Innovation and Bullet Santi: A Study of Farmer Needs in Ahmedabad Rural

Posted: 15 Aug 2018 Last revised: 17 Jan 2022

See all articles by Abhinava Singh

Abhinava Singh

Chimanbhai Patel Institute of Management & Research; CPIMR

Dr. Neha Mehta

L. J. Institute of Management Studies; L J Institute of Management Studies

Date Written: August 1, 2018

Abstract

The research attempts to study the market potential & target audience for the grassroots innovative alternate for farming. The research attempts to provide insights to the innovator, strategy makers and academicians for the purpose of product commercialization that benefit both farmers and innovator. Bullet Santi is an innovative product developed by a farmer in Gujarat. It is an alternative to tractor for smaller/poor farmers as well as substitution for daily labour for bigger farmers. A field study in a few villages of Ahmedabad rural was carried out to understand the potential target market, farmer needs & wants, new product perception, pricing gaps, communication and distribution requirements.

Keywords: Bullet Santi, Grassroots Innovation, Market Strategy, Target Market, Consumer Needs & Wants

JEL Classification: M00, M14, M19

Suggested Citation

Singh, Abhinava and Singh, Abhinava and Mehta, Neha and Mehta, Neha, Grassroots Innovation and Bullet Santi: A Study of Farmer Needs in Ahmedabad Rural (August 1, 2018). Available at SSRN: https://ssrn.com/abstract=3224157 or http://dx.doi.org/10.2139/ssrn.3224157

Abhinava Singh (Contact Author)

Chimanbhai Patel Institute of Management & Research ( email )

Opposite Karnavati Club
S. G. Highway
Ahmedabad, Gujarat 380015
India
+919898144619 (Phone)

CPIMR ( email )

Ahmedabad
India

Neha Mehta

L. J. Institute of Management Studies ( email )

Near Nagdev Kalyan Mandir
S. G. Highway
Ahmedabad, GA Gujarat 382210
India
9427630027 (Phone)

L J Institute of Management Studies

Near Nagdev Kalyan Mandir
Sarkhej Sanand Cross Road
Ahmedabad, Gujarat 382210
India

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