Managing Successful IT Project; Marketing Perspective

Recent Advances on Computational Science and Applications; ISBN: 978-1-61804-333-7

10 Pages Posted: 15 Aug 2018

See all articles by Hamed Taherdoost

Hamed Taherdoost

Hamta Group

Abolfazl Keshavarzsaleh

International University of Malaya-Wales, Faculty of Business and Law

Date Written: August 1, 2018

Abstract

With increasing pressure on user and market perspectives importance to play a crucial role in the Information Technology (IT) projects success, this study investigates based on theoretical reviews, how the concept of user acceptance, expectation, and finally marketing perspective are made manifest within the context of demand-oriented markets. Comprehensive and in-depth literature review concomitantly performed. This study identifies the emergence of schizophrenic divide between spheres within the IT projects management processes that the significance of end-users is underestimated. This conceptual split has the potential to cause widespread disharmony among IT project managers and impede progress toward achievement of successful IT projects. However, the majority of IT projects tend to fail, reportedly.

Keywords: IT Project, Success/Failure Factors, Risk Mitigation, User Acceptance, User Expectation, and Marketing

Suggested Citation

Taherdoost, Hamed and Keshavarzsaleh, Abolfazl, Managing Successful IT Project; Marketing Perspective (August 1, 2018). Recent Advances on Computational Science and Applications; ISBN: 978-1-61804-333-7 . Available at SSRN: https://ssrn.com/abstract=3224220

Hamed Taherdoost (Contact Author)

Hamta Group ( email )

Kuala Lumour
Malaysia

Abolfazl Keshavarzsaleh

International University of Malaya-Wales, Faculty of Business and Law

Ground Floor, Block A, City Campus
Jalan Tun Ismail, Kuala Lumpur 50408
Malaysia

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