Innovation Overload?

33 Pages Posted: 20 Aug 2018 Last revised: 23 Jan 2020

See all articles by Byoung-Hyoun Hwang

Byoung-Hyoun Hwang

Nanyang Business School, Nanyang Technological University

Hugh Hoikwang Kim

University of South Carolina, Darla Moore School of Business

Kai Wu

Central University of Finance and Economics (CUFE) - School of Finance

Date Written: January 22, 2020

Abstract

We conjecture that some individuals are increasingly overwhelmed by the myriad of new ideas proposed to them each year. As a result, even minor obstacles to understanding an innovation causes such innovation to not be adopted. To test this conjecture, we turn to ideas proposed in scientific journal articles. We find that something as seemingly frivolous as how difficult to read a journal article is strongly negatively predicts an article’s subsequent number of citations. This negative predictability spills over to patent descriptions and patent forward citations.

Keywords: Innovation Diffusion, Bounded Rationality

JEL Classification: A10, M30

Suggested Citation

Hwang, Byoung-Hyoun and Kim, Hugh Hoikwang and Wu, Kai, Innovation Overload? (January 22, 2020). Available at SSRN: https://ssrn.com/abstract=3228084 or http://dx.doi.org/10.2139/ssrn.3228084

Byoung-Hyoun Hwang (Contact Author)

Nanyang Business School, Nanyang Technological University ( email )

Singapore, 639798
Singapore

Hugh Hoikwang Kim

University of South Carolina, Darla Moore School of Business ( email )

1014 Greene Street
Columbia, SC 29208
United States

Kai Wu

Central University of Finance and Economics (CUFE) - School of Finance ( email )

Beijing
China

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