Consumer Intention to Shop Online: B2c E-Commerce in Developing Countries
Middle-East Journal of Scientific Research 12 (4): 424-432, 2012
Posted: 24 Feb 2019
Date Written: 2012
The development of dot com companies in 90s opened a new door of sales and revenue generation for the businesses world wide. The number of online shoppers increased dramatically within a very short span of time. While some people found it a convenient and sophisticated way of shopping, others remained reluctant to adopt this medium. Different factors are considered responsible for this variation in online behavior. Most of the researches on this topic are conducted in the developed countries so there is a need to study the phenomenon from the developing countries perspective. Based on existing literature on the topic a research model was developed which was further tested by means of a survey.
Keywords: Online Shopping, Electronic Commerce, Trust, Perceived Advantages, Perceived Risks
Suggested Citation: Suggested Citation