Consumer Intention to Shop Online: B2c E-Commerce in Developing Countries

Middle-East Journal of Scientific Research 12 (4): 424-432, 2012

Posted: 24 Feb 2019

See all articles by Shakeel Iqbal

Shakeel Iqbal

IQRA University - Islamabad Campus

Ahmed Imran Hunjra

University of Waikato; Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS)

Kashif Ur Rehman

IQRA University - Islamabad Campus

Date Written: 2012

Abstract

The development of dot com companies in 90s opened a new door of sales and revenue generation for the businesses world wide. The number of online shoppers increased dramatically within a very short span of time. While some people found it a convenient and sophisticated way of shopping, others remained reluctant to adopt this medium. Different factors are considered responsible for this variation in online behavior. Most of the researches on this topic are conducted in the developed countries so there is a need to study the phenomenon from the developing countries perspective. Based on existing literature on the topic a research model was developed which was further tested by means of a survey.

Keywords: Online Shopping, Electronic Commerce, Trust, Perceived Advantages, Perceived Risks

Suggested Citation

Iqbal, Shakeel and Hunjra, Ahmed Imran and Rehman, Kashif Ur, Consumer Intention to Shop Online: B2c E-Commerce in Developing Countries (2012). Middle-East Journal of Scientific Research 12 (4): 424-432, 2012. Available at SSRN: https://ssrn.com/abstract=3229576

Shakeel Iqbal (Contact Author)

IQRA University - Islamabad Campus ( email )

5, Khayaban-e-Johar
Islamabad, H-9
Pakistan

Ahmed Imran Hunjra

University of Waikato ( email )

Te Raupapa
Private Bag 3105
Hamilton, 3240
New Zealand

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) ( email )

Muree Road Rawalpindi
Shamsabad, Punjab 44000
Pakistan
00923457162527 (Phone)

Kashif Ur Rehman

IQRA University - Islamabad Campus ( email )

5, Khayaban-e-Johar
Islamabad, H-9
Pakistan

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