Crafting Next Generation Eco-Label Policy

Environmental Law, Vol. 48 (2018)

44 Pages Posted: 24 Aug 2018 Last revised: 1 Oct 2018

See all articles by Jason J. Czarnezki

Jason J. Czarnezki

Pace University - School of Law

Katrina Fischer Kuh

Pace Law School

K. Ingemar Jönsson

Kristianstad University

Date Written: August 9, 2018

Abstract

Eco-labels present a promising policy tool in the effort to achieve sustainable consumption. Many questions remain, however, about the extent to which eco-labels can contribute to sustainability efforts and how to maximize their effectiveness. This Article deploys research from evolutionary psychology, behavioral law and economics, and norm theory to offer specific insights for the design and implementation of eco-labels to enhance their influence on sustainable consumer choice. Notably, this research suggests possibilities for eco-labels to shape or expand consumer preferences for green goods, and thereby enhance eco-label influence on consumer behavior by extending it beyond eco-minded consumers. We suggest that public exposure of the label (so that people see it) and the exposure of the purchasing behavior (so that other people can see that you have bought the product) are key elements to the success of eco-labels—the social context around product purchasing may be as important as the eco-label itself.

Keywords: eco-label, labels, sustainability, sustainable consumption, consumer, consumer behavior, consumer choice, consumer information, neutral label, environmental label, environmental product declarations, eco-label seal, personal norm, social norm, inconvenience barrier, environmental preference

JEL Classification: D11, D19, D80, D89, K1, K19, K32, K39, Q01, Q50, Q58, Q59

Suggested Citation

Czarnezki, Jason J. and Kuh, Katrina Fischer and Jönsson, K. Ingemar, Crafting Next Generation Eco-Label Policy (August 9, 2018). Environmental Law, Vol. 48 (2018). Available at SSRN: https://ssrn.com/abstract=3230429

Jason J. Czarnezki (Contact Author)

Pace University - School of Law ( email )

78 North Broadway
White Plains, NY 10603
United States

Katrina Fischer Kuh

Pace Law School ( email )

78 North Broadway
White Plains, NY 10603
United States

K. Ingemar Jönsson

Kristianstad University ( email )

S-291 88 Kristianstad
Sweden

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