Download This PaperFeaturing People in Ads (2018 Edition)
Advertising & Marketing Law: Cases and Materials, Fourth Edition, Summer 2018
89 Pages Posted: 8 Oct 2018 Last revised: 14 Mar 2019
Date Written: Summer 2018
Abstract
This is Chapter 13 from the 2018 edition of Advertising & Marketing Law: Cases and Materials, a casebook by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Keywords: privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial
JEL Classification: M3, K2
Suggested Citation: Suggested Citation
Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (2018 Edition) (Summer 2018). Advertising & Marketing Law: Cases and Materials, Fourth Edition, Summer 2018; Santa Clara Univ. Legal Studies Research Paper; Harvard Public Law Working Paper No. 19-09. Available at SSRN: https://ssrn.com/abstract=3230483
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