Featuring People in Ads (2018 Edition)

Advertising & Marketing Law: Cases and Materials, Fourth Edition, Summer 2018

Santa Clara Univ. Legal Studies Research Paper

Harvard Public Law Working Paper No. 19-09

89 Pages Posted: 8 Oct 2018 Last revised: 14 Mar 2019

See all articles by Eric Goldman

Eric Goldman

Santa Clara University - School of Law

Rebecca Tushnet

Harvard Law School

Date Written: Summer 2018

Abstract

This is Chapter 13 from the 2018 edition of Advertising & Marketing Law: Cases and Materials, a casebook by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.

Keywords: privacy, publicity rights, celebrity rights, advertising, advertisements, ad copy, endorsement, testimonial

JEL Classification: M3, K2

Suggested Citation

Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (2018 Edition) (Summer 2018). Advertising & Marketing Law: Cases and Materials, Fourth Edition, Summer 2018; Santa Clara Univ. Legal Studies Research Paper; Harvard Public Law Working Paper No. 19-09. Available at SSRN: https://ssrn.com/abstract=3230483

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)

HOME PAGE: http://www.ericgoldman.org

Rebecca Tushnet

Harvard Law School ( email )

Cambridge, MA
United States

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