The Small Businesses’ Responsible Entrepreneurship and Their Stakeholder Engagement Through Digital Media

Forthcoming, Camilleri, M.A. & Costa, R. A.(2018). The Small Businesses’ Responsible Entrepreneurship and their Stakeholder Engagement through Digital Media. In Costa, C. (Ed.) 13th European Conference on Innovation and Entrepreneurship (ECIE) (September 2018). University of Aveiro, Aveiro, Portugal

11 Pages Posted: 28 Aug 2018

See all articles by Mark Anthony Camilleri

Mark Anthony Camilleri

University of Malta; University of Edinburgh

Rui Augusto Costa

Universidade de Aveiro

Date Written: 2018

Abstract

This research explored the small and medium-sized enterprises (SMEs) owner-managers’ attitudes toward digital media and stakeholder engagement. Its research methodology integrated measures from the technological acceptance model, the pace of technological innovation and corporate social responsibility (CSR), to better understand their rationale for using technology to communicate about commercial, ethical and social responsibility issues. A factor analysis indicated that the respondents were perceiving the usefulness of digital media to engage with marketplace stakeholders. Whilst, a stepwise regression analysis reported positive and significant relationships between the pace of technological innovation and the owner-managers’ perceived usefulness of digital media for communication purposes. The results also revealed that young owner-managers from the larger enterprises were more likely to utilize digital media than their smaller counterparts. This contribution implies that small and micro businesses are increasingly using digital media to improve their stakeholder engagement. This study indicates that the pace of technological innovation, the SMEs’ perceived ease of use of digital media, as well as their commercial responsibility were significant antecedents for the SMEs’ online communication.

Keywords: SMEs, Responsible Entrepreneurship, CSR, Corporate Social Responsibility, Digital Media, Online CSR reporting, Technology Acceptance Model, Pace of Technological Innovation, CSR measures

JEL Classification: M00, M1, M10, M13, M14, M15, M3, M31

Suggested Citation

Camilleri, Mark and Costa, Rui Augusto, The Small Businesses’ Responsible Entrepreneurship and Their Stakeholder Engagement Through Digital Media (2018). Forthcoming, Camilleri, M.A. & Costa, R. A.(2018). The Small Businesses’ Responsible Entrepreneurship and their Stakeholder Engagement through Digital Media. In Costa, C. (Ed.) 13th European Conference on Innovation and Entrepreneurship (ECIE) (September 2018). University of Aveiro, Aveiro, Portugal. Available at SSRN: https://ssrn.com/abstract=3233528

Mark Camilleri (Contact Author)

University of Malta ( email )

Department of Corporate Communication,
Faculty of Media and Knowledge Sciences
Msida, MSD2080
Malta
79314808 (Phone)

HOME PAGE: http://https://www.um.edu.mt/profile/markacamilleri

University of Edinburgh

27 Buccheluech Place,
The Business School
Edinburgh, Scotland EH8 9JS
United Kingdom

Rui Augusto Costa

Universidade de Aveiro ( email )

Rua Associação Humanitária Bombeiros de Aveiro
Aveiro, 3800
Portugal

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