An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

33 Pages Posted: 20 Aug 2018

See all articles by Elodie Gentina

Elodie Gentina

SKEMA Business School – Université de Lille

L. J. Shrum

HEC Paris

Tina M. Lowrey

HEC Paris - Marketing

Scott J. Vitell

University of Mississippi - School of Business Administration

Gregory Rose

Washington State University - Department of Information Systems

Date Written: April 11, 2016

Abstract

What causes adolescents to develop consumer' ethical beliefs? Prior research has largely focused on the negative influence of peers and negative patterns of parent-child interactions to explain risky and unethical consumer behaviors. We take a different perspective by focusing on the positive support of parents and peers in adolescent social development. An integrative model is developed that links parental and peer support with adolescents' self-worth motives, their materialistic tendencies, and their consumer ethical beliefs. In a study of 984 adolescents, we demonstrate support for a sequential mediation model in which peer and parental support is positively related to adolescents' self-esteem and feelings of power, which are each associated with decreased materialism as a means of compensating for low self-worth. This reduced materialism is, in turn, associated with more ethical consumer beliefs.

Suggested Citation

Gentina, Elodie and Shrum, L. J. and Lowrey, Tina and Vitell, Scott J. and Rose, Gregory, An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism (April 11, 2016). Journal of Business Ethics, Vol. 150, No. 4, 2018; HEC Paris Research Paper No. MKG-2018-1291. Available at SSRN: https://ssrn.com/abstract=3235207 or http://dx.doi.org/10.2139/ssrn.3235207

Elodie Gentina

SKEMA Business School – Université de Lille ( email )

Avenue Willy Brandt, Euralille
Lille, 59777
France

L. J. Shrum

HEC Paris ( email )

1 rue de la Liberation
Jouy-en-Josas Cedex, 78351
France

Tina Lowrey

HEC Paris - Marketing ( email )

Paris
France

Scott J. Vitell (Contact Author)

University of Mississippi - School of Business Administration ( email )

PO Box 3986
Oxford, MS 38677
United States

Gregory Rose

Washington State University - Department of Information Systems ( email )

United States

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