Virtual Reality Retailing

Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. doi: 10.1007/978-3-319-08234-9_163-1.

Posted: 24 Sep 2018

See all articles by Selcen Ozturkcan

Selcen Ozturkcan

EMLYON Business School; Department of Marketing, School of Business and Economics, Linnaeus University; Sabanci Business School, Sabanci University

Date Written: 2018

Abstract

Virtual reality retailing (VRR) refers to the interactive virtual experiences that a retailer provides for its customers by the aid of virtual reality applications.

Keywords: virtual reality, retailing

JEL Classification: M00

Suggested Citation

Ozturkcan, Selcen and Ozturkcan, Selcen, Virtual Reality Retailing (2018). Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. doi: 10.1007/978-3-319-08234-9_163-1., Available at SSRN: https://ssrn.com/abstract=3236171

Selcen Ozturkcan (Contact Author)

EMLYON Business School ( email )

23 Avenue Guy de Collongue
Ecully, 69132
France

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

Sabanci Business School, Sabanci University ( email )

Istanbul
Turkey

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
149
PlumX Metrics