Virtual Reality Retailing

Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. doi: 10.1007/978-3-319-08234-9_163-1.

Posted: 24 Sep 2018

See all articles by Selcen Ozturkcan

Selcen Ozturkcan

Department of Marketing, School of Business and Economics, Linnaeus University

Date Written: 2018

Abstract

Virtual reality retailing (VRR) refers to the interactive virtual experiences that a retailer provides for its customers by the aid of virtual reality applications.

Keywords: virtual reality, retailing

JEL Classification: M00

Suggested Citation

Ozturkcan, Selcen, Virtual Reality Retailing (2018). Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. doi: 10.1007/978-3-319-08234-9_163-1.. Available at SSRN: https://ssrn.com/abstract=3236171

Selcen Ozturkcan (Contact Author)

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

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