Virtual Reality Retailing
Ozturkcan, S. (2018), "Virtual Reality Retailing," in Encyclopedia of Computer Graphics and Games, edited by N. Lee, Springer International Publishing: Cham, Switzerland. doi: 10.1007/978-3-319-08234-9_163-1.
Posted: 24 Sep 2018
Date Written: 2018
Virtual reality retailing (VRR) refers to the interactive virtual experiences that a retailer provides for its customers by the aid of virtual reality applications.
Keywords: virtual reality, retailing
JEL Classification: M00
Suggested Citation: Suggested Citation