Adoption of Really New Products: Retro Appearance and the Bandwagon Effect
5th EMAC Regional Conference, September 24-26, 2014, University of Katowice, Poland, pg. 73-80, ISBN: 978-83-7875-210-3.
7 Pages Posted: 4 Sep 2018
Date Written: 2014
The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products. By integrating the retro appearance and bandwagon perspectives, we aim to contribute to the understanding of adoption of really new products. We purport that retro appearance and peer effect – familiar product appearances and observing peer usage – may attenuate the negative prejudgments towards really new products associated with perceived risks and facilitate adoption.
Keywords: really new products, retro, bandwagon effect, perceived risk
JEL Classification: M00
Suggested Citation: Suggested Citation