The Impact of Commercial Advertising and Marketing Practices on the Enjoyment of Cultural Rights – Report 2014 (A/69/286)

Abstract

The various reports on cultural rights by UN Special Rapporteur Faridah Shaheed provide a new universal standard on cultural rights with topics ranging from cultural diversity, cultural heritage, and the right to artistic freedom to the effects of today's intellectual property regimes. The contributions in this book reflect upon the many aspects of cultural rights in the reports and present a discussion of how cultural rights support cultural diversity, foster intercultural dialogue, and contribute to inclusive social, economic and political development. This chapter examines the SRs report on Commercial Advertising and Marketing Practices and the tension in the report between metaphors of progress and competition and metaphors of cultural ecology.