Impact of Product-Related and Social Factors on Purchase Intention of Smart-Phone Buyers in Nepal

The Sankalpa: International Journal of Management Decisions, Vol. 4, No. 1, 2018

24 Pages Posted: 4 Sep 2018

Date Written: June 20, 2018

Abstract

The paper examines the impact of product-related factors (price, quality, and country of origin, product feature) and social factors (social influence and compatibility) on the purchase intention of smart-phone buyers in the Kathmandu Valley, Nepal. Based on the primary data survey method, questionnaires were administered on 340 graduate students of seven business schools inside the Kathmandu Valley selected through a judgmental sampling technique. The results of the causal-comparative analysis, based on correlation and regression analyses, showed that among the considered independent variables, compatibility, social influence and product features would significantly influence the purchase intention of the smart-phone buyers, while price, quality and country of origin had no significant relationship with the purchase intention. However, all the independent variables were found to be positively correlated with the purchase intention of smart-phone buyers. The implication of findings is that the Nepali buyers are more likely to purchase smart-phones if they find attractive product features compatible with their needs and social sphere.

Keywords: Country of Origin, Compatibility, Purchase Intention, Price Quality, Social Influence

Suggested Citation

Sthapit, PhD, Arhan and Laohakosol, Wilaiporn and Sharma, Ayush, Impact of Product-Related and Social Factors on Purchase Intention of Smart-Phone Buyers in Nepal (June 20, 2018). The Sankalpa: International Journal of Management Decisions, Vol. 4, No. 1, 2018. Available at SSRN: https://ssrn.com/abstract=3238642 or http://dx.doi.org/10.2139/ssrn.3238642

Arhan Sthapit, PhD (Contact Author)

Nepal Open University ( email )

Manbhawan, Jawalakhel, Lalitpur
Lalitpur, 3 09771
Nepal
97715008048 (Phone)
97715008047 (Fax)

HOME PAGE: http://www.nou.edu.np/faculty-of-management-law

Wilaiporn Laohakosol

Shinawatra University ( email )

10th Floor Shinawatra Tower III
Ladyao, Chatuchak
Bangkok 10900
Thailand

Ayush Sharma

Shinawatra University ( email )

10th Floor Shinawatra Tower III
Ladyao, Chatuchak
Bangkok 10900
Thailand

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