Digitalisation of Development and Supply Networks: Sequential and Platform-Driven Innovations

78 Pages Posted: 13 Sep 2018

See all articles by Tomás Harrington

Tomás Harrington

University of East Anglia (UEA) - Norwich Business School

Nitin Joglekar

Boston University - Questrom School of Business

Jagjit Srai

University of Cambridge

Date Written: August 23, 2018

Abstract

We draw from an eight-year dataset of 98 organisational entities involved in pre-competitive innovation networks across the UK pharmaceutical sector. These data map into three networks that are representative of: (i) a product development-led sequential pathway that begins with digitalised product development, followed by digitalisation of supply networks, (ii) a supply network-led sequential pathway that starts with digitalised supply networks, followed by digitalisation of product development, and (iii) a parallel — platform-driven — pathway that enables simultaneous digitalisation of development, production, and supply networks. We draw upon extant literature to assess these network structures along three dimensions — strategic intent, the integrative roles of nodes with high centrality, and innovation performance. We conduct within-case and cross-case analyses to postulate 10 research propositions that compare and contrast modalities for sequential and platform-based digitalisation involving collaborative innovation networks. With sequential development, our propositions are congruent with conventional pathways for mitigating innovation risks through modular moves. On the other hand, we posit that platform-based design rules, rather than modular moves, mitigate the risks for parallel development pathways, and lead to novel development and delivery mechanisms.

Keywords: Design rules, Digitalisation, Network effect, Operations, Platforms, Product Development, Supply Chain Configuration

Suggested Citation

Harrington, Tomás and Joglekar, Nitin and Srai, Jagjit, Digitalisation of Development and Supply Networks: Sequential and Platform-Driven Innovations (August 23, 2018). Available at SSRN: https://ssrn.com/abstract=3238907 or http://dx.doi.org/10.2139/ssrn.3238907

Tomás Harrington (Contact Author)

University of East Anglia (UEA) - Norwich Business School ( email )

Norwich
NR4 7TJ
United Kingdom

Nitin Joglekar

Boston University - Questrom School of Business ( email )

595 Commonwealth Ave
Boston, MA 02466
United States

Jagjit Srai

University of Cambridge ( email )

17 Charles Babbage Road
Cambridge, CB3 0FS
United Kingdom

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