Strategy Formulation and Implementation in Zimbabwe's Food Manufacturing Industry

Abstract

This paper is designed to look at how the food manufacturing industries in Zimbabwe formulate and implement business strategies for competitive advantage locally and in the region. The sample size of this research paper consisted of 150 Chief Executive Officers located in Harare, Bulawayo, Mutare, Gweru and Masvingo in Zimbabwean. The research instrument used was the self – administered questionnaire. Data collected was analyzed using both inferential and descriptive statistical tools. Results obtained from the study revealed that strategy formulation and implementation if fully practiced in food manufacturing organisations enhances efficiency, profitability and competitive advantage in a dynamic environments. The paper recommended a conceptual model for Strategy formulation and implementation for competitive advantage in the food manufacturing industry in Zimbabwe.

Keywords: Strategy Formulation, Strategy Implementation, Food manufacturing industry, Competitive advantage, Business-level environment, Competitive Performance