A Cost-Benefit Analysis of a Condom Social Marketing Program in Tanzania

32 Pages Posted: 30 Aug 2018

Date Written: January 30, 2009

Abstract

This paper uses the revealed preference, willingness-to-pay approach to estimate the benefits in a cost-benefit analysis of a condom social marketing (CSM) program in Tanzania. The demand curve used to derive the consumer surplus had unit elasticity and it was estimated from a cross-section sample of 1,272 persons. People were willing to pay different prices for the condoms because perceived quality varied. Net-benefits were close to zero for the minimum estimate that ignored external benefits. With external benefits included, the CSM program was judged socially worthwhile with our best-estimate producing a benefit-cost ratio ranging from 1.31 to 1.72.

Keywords: Cost-Benefit Analysis; Willingness-to-Pay; Condom Social Marketing; Preventing HIV/AIDS; Tanzani

JEL Classification: D61; O22; I11

Suggested Citation

Brent, Robert J, A Cost-Benefit Analysis of a Condom Social Marketing Program in Tanzania (January 30, 2009). Applied Economics, Vol. 41, No. 4, 2009, Available at SSRN: https://ssrn.com/abstract=3241616

Robert J Brent (Contact Author)

Fordham University ( email )

Department of Economics
441 E Fordham Road
Bronx, NY 10458
United States
718 817 4058 (Phone)

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