A Cost-Benefit Analysis of a Condom Social Marketing Program in Tanzania
32 Pages Posted: 30 Aug 2018
Date Written: January 30, 2009
This paper uses the revealed preference, willingness-to-pay approach to estimate the benefits in a cost-benefit analysis of a condom social marketing (CSM) program in Tanzania. The demand curve used to derive the consumer surplus had unit elasticity and it was estimated from a cross-section sample of 1,272 persons. People were willing to pay different prices for the condoms because perceived quality varied. Net-benefits were close to zero for the minimum estimate that ignored external benefits. With external benefits included, the CSM program was judged socially worthwhile with our best-estimate producing a benefit-cost ratio ranging from 1.31 to 1.72.
Keywords: Cost-Benefit Analysis; Willingness-to-Pay; Condom Social Marketing; Preventing HIV/AIDS; Tanzani
JEL Classification: D61; O22; I11
Suggested Citation: Suggested Citation