Conceptual Model for the Integration of the Supply Chain

Abstract

A customer orientation of the supply chain is need for companies that want to generate competitive advantages in the market. Customer orientation is possible when motivated by market research. The participants of a supply chain create compatible philosophies, synchronize their processes and exchange sensitive information regarding levels of inventories and demand. Likewise, when participants meet to jointly plan the creation of an offer of products and services designed to satisfy the wishes, needs and purchasing expectations of customers, the bases of a future logistic integration are established. This work proposes a conceptual model for the integration of the supply chain focused on the client. This article was generated through an exhaustive literature review and serves as a guide for the optimal integration of the members of a supply chain.

Keywords: Supply Chain, Logistics Integration, Strategic Alliance, Competitive Advantage

JEL Classification: O30, N7