Luxury Brand-Building and Development: New Global Challenges, New Business Models

2 Pages Posted: 17 Sep 2018

See all articles by Michel Gutsatz

Michel Gutsatz

China Europe International Business School (CEIBS)

Klaus Heine

Erasmus University Rotterdam (EUR), Erasmus School of Law

Date Written: January 2018

Abstract

No abstract available.

Suggested Citation

Gutsatz, Michel and Heine, Klaus, Luxury Brand-Building and Development: New Global Challenges, New Business Models (January 2018). Journal of Brand Management, Vol. 25, Issue 5, 2018. Available at SSRN: https://ssrn.com/abstract=3245123 or http://dx.doi.org/10.1057/s41262-018-0093-5

Michel Gutsatz (Contact Author)

China Europe International Business School (CEIBS) ( email )

Shanghai-Hongfeng Road
Shanghai 201206
Shanghai 201206
China

Klaus Heine

Erasmus University Rotterdam (EUR), Erasmus School of Law ( email )

3000 DR Rotterdam
Netherlands

Register to save articles to
your library

Register

Paper statistics

Downloads
3
Abstract Views
59
PlumX Metrics