Study of Unicorn Start-Ups Management and Profitability

9 Pages Posted: 24 Sep 2018

See all articles by Saumya Aggarwal

Saumya Aggarwal

Shri Ram College of Commerce, University of Delhi

Pooja Gupta

Regents University of London

Date Written: September 7, 2018

Abstract

Unicorns are the companies that have valuation of $1 Billion or more. Most of the unicorns are incurring losses and yet they are attracting huge funding. Even more curious part is that they are young companies who have made themselves to the list of Unicorns. The question is whether these companies are worthy of this valuation or is it just a start up bubble. The paper is based on secondary sources, mainly research articles, Annual reports, and web sites. The paper is a case study analyses of Companies like Naaptol, yaatra.com, Snapdeal, PayTM, Myntra and BigBasket. Selected companies are analysed for their net worth, turnover, and Losses with respect to their funding.

Keywords: Unicorns, Start-ups, Losses, Funding, Net Worth

JEL Classification: G00

Suggested Citation

Aggarwal, Saumya and Gupta, Pooja, Study of Unicorn Start-Ups Management and Profitability (September 7, 2018). Available at SSRN: https://ssrn.com/abstract=3245938 or http://dx.doi.org/10.2139/ssrn.3245938

Saumya Aggarwal (Contact Author)

Shri Ram College of Commerce, University of Delhi ( email )

Pooja Gupta

Regents University of London ( email )

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