From Relationship Asymmetry to Market: Spatial and Organizational Dynamics in Beer Wholesaling (Dissertation Summary)

9 Pages Posted: 25 Sep 2018

See all articles by Tunde Cserpes

Tunde Cserpes

Aarhus University, Department of Management

Date Written: June 23, 2017

Abstract

This research focuses on how spatial and organizational dynamics affect the inequality among intermediary organizations. I explain why in the brewing industry the number of intermediaries (i.e. wholesalers) declined, while their suppliers (i.e. brewers) proliferated in the past 30 years. By focusing on factors of organizational structure and competitive pressure, I examine their survival chances and the factors that contribute to the expansion and diversity of their portfolio. Results explicate conditions under which organizations act in seemingly counterintuitive ways, outline new concepts to explain their behavior, and highlight the institutional consequences on how the shifting social logic underlying market transactions feeds inequality among intermediary organizations.

Keywords: Market Entry, Competitive Pressure, Portfolio Diversity, Inter-industry Dynamics, Environment-Strategy Fit

JEL Classification: L25, L26, L81

Suggested Citation

Cserpes, Tunde, From Relationship Asymmetry to Market: Spatial and Organizational Dynamics in Beer Wholesaling (Dissertation Summary) (June 23, 2017). Available at SSRN: https://ssrn.com/abstract=3246664 or http://dx.doi.org/10.2139/ssrn.3246664

Tunde Cserpes (Contact Author)

Aarhus University, Department of Management ( email )

Fuglesangs Alle 4
Aarhus V, 8210
Denmark

HOME PAGE: http://mgmt.au.dk/

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