The Modern Industrial Organization Theory of Media Markets and Competition Policy Implications

Ilmenau Economics Discussion Papers, Nr.115

40 Pages Posted: 11 Oct 2018

See all articles by Oliver Budzinski

Oliver Budzinski

Ilmenau University of Technology

Bjoern A. Kuchinke

Ilmenau University of Technology

Date Written: September 19, 2018

Abstract

This paper outlines the modern industrial organization theory of media markets including competition policy implications. After recapturing fundamentals of industrial organization theory in a non-technical way, the state of the art of (i) modern platform economics, (ii) the economics of the so-called sharing economy, and (iii) the economics of data-based business models and data-driven markets is summarized in a detailed way and illustrated by modern media examples.

Keywords: Industrial Organization, Media Economics, Industrial Economics, Platform Economics, Sharing Economy, Digital Economy, Digitization, Big Data, Economics of Privacy, Competition Policy, Antitrust Economics

JEL Classification: L0, L82, L10, A2, K21

Suggested Citation

Budzinski, Oliver and Kuchinke, Bjoern A., The Modern Industrial Organization Theory of Media Markets and Competition Policy Implications (September 19, 2018). Ilmenau Economics Discussion Papers, Nr.115 . Available at SSRN: https://ssrn.com/abstract=3251938

Oliver Budzinski (Contact Author)

Ilmenau University of Technology ( email )

Ilmenau, D-98684
Germany

HOME PAGE: http://www.tu-ilmenau.de/wth

Bjoern A. Kuchinke

Ilmenau University of Technology ( email )

Germany

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