The Modern Industrial Organization Theory of Media Markets and Competition Policy Implications
Ilmenau Economics Discussion Papers, Nr.115
40 Pages Posted: 11 Oct 2018
Date Written: September 19, 2018
This paper outlines the modern industrial organization theory of media markets including competition policy implications. After recapturing fundamentals of industrial organization theory in a non-technical way, the state of the art of (i) modern platform economics, (ii) the economics of the so-called sharing economy, and (iii) the economics of data-based business models and data-driven markets is summarized in a detailed way and illustrated by modern media examples.
Keywords: Industrial Organization, Media Economics, Industrial Economics, Platform Economics, Sharing Economy, Digital Economy, Digitization, Big Data, Economics of Privacy, Competition Policy, Antitrust Economics
JEL Classification: L0, L82, L10, A2, K21
Suggested Citation: Suggested Citation