Trust in Other People and the Usage of Peer Platform Markets

26 Pages Posted: 11 Oct 2018

See all articles by Carin van der Cruijsen

Carin van der Cruijsen

De Nederlandsche Bank

Maurice Doll

De Nederlandsche Bank

Frank van Hoenselaar

De Nederlandsche Bank

Date Written: October 1, 2018

Abstract

The use of online peer-to-peer marketplaces is growing rapidly. It is important to understand what drives consumers’ usage of these markets. Based on detailed survey data collected among a representative panel of Dutch consumers, we report a significant positive relationship between trust in other people and current and expected future usage of peer platform markets (PPMs). People who in general trust others are 10 percentage points more likely to use PPMs than people who distrust others. Less uncertainty about the reliability of other persons, the quality of goods and services offered and payments can stimulate usage of PPMs.

Keywords: peer platform markets, generalised trust, consumer behaviour, consumption, consumer survey

JEL Classification: D12, D14, O33

Suggested Citation

van der Cruijsen, Carin and Doll, Maurice and van Hoenselaar, Frank, Trust in Other People and the Usage of Peer Platform Markets (October 1, 2018). De Nederlandsche Bank Working Paper No. 608. Available at SSRN: https://ssrn.com/abstract=3259329 or http://dx.doi.org/10.2139/ssrn.3259329

Carin van der Cruijsen (Contact Author)

De Nederlandsche Bank ( email )

PO Box 98
1000 AB Amsterdam
Amsterdam, 1000 AB
Netherlands

HOME PAGE: http://www.dnb.nl/en/onderzoek-2/onderzoekers/overzicht-persoonlijke-paginas/index.jsp

Maurice Doll

De Nederlandsche Bank ( email )

PO Box 98
1000 AB Amsterdam
Amsterdam, 1000 AB
Netherlands

Frank Van Hoenselaar

De Nederlandsche Bank ( email )

PO Box 98
1000 AB Amsterdam
Amsterdam, 1000 AB
Netherlands

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