A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application

Wakim, R.S., Drak Al Sebai, L., Miladinovic, M. & Öztürkcan, S., "A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application," Engineering Technology Management Summit, October 4-5 2018, Istanbul, Turkey, p.350-355.

19 Pages Posted: 29 Oct 2018

See all articles by Riad Samir Wakim

Riad Samir Wakim

Jonkoping University, Jonkoping International Business School (JIBS), Students

Lara Drak Al Sebai

Jonkoping University, Jonkoping International Business School (JIBS)

Mira Miladinovic

Jonkoping University, Jonkoping International Business School (JIBS)

Selcen Ozturkcan

Department of Marketing, School of Business and Economics, Linnaeus University

Date Written: October 4, 2018

Abstract

Applications of Augmented Reality (AR) have recently increased due to advances in technology and improved accessibility of smart devices. Nowadays shoppers can virtually try and interact with various products. This study examined the impacts that a smartphone-based AR application may have on the customer’s Product Purchase Intentions. A smartphone-based AR app launched by Nordic eyewear retailing leader Synsam is chosen for exposing respondents (N=103) to the AR experience, followed by an interviewer administered survey. Findings showed that AR technology impacts Product Purchase Intentions, where involved technology characteristics of importance include information about products (Product Information), virtual interaction with the product (Telepresence) and the enjoyment of using this technology (Hedonic Motivation), but not the commonly referred Perceived Ease of Use.

Keywords: Augmented Reality, Retailing, Product Purchase Intention

Suggested Citation

Wakim, Riad Samir and Al Sebai, Lara Drak and Miladinovic, Mira and Ozturkcan, Selcen, A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application (October 4, 2018). Wakim, R.S., Drak Al Sebai, L., Miladinovic, M. & Öztürkcan, S., "A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application," Engineering Technology Management Summit, October 4-5 2018, Istanbul, Turkey, p.350-355.. Available at SSRN: https://ssrn.com/abstract=3260560

Riad Samir Wakim

Jonkoping University, Jonkoping International Business School (JIBS), Students ( email )

Sweden

Lara Drak Al Sebai

Jonkoping University, Jonkoping International Business School (JIBS) ( email )

Sweden

Mira Miladinovic

Jonkoping University, Jonkoping International Business School (JIBS) ( email )

Sweden

Selcen Ozturkcan (Contact Author)

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

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