Marketing Research Challenges and Opportunities

Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. Brazilian Journal of Marketing, 17(5).639-646. DOI: 10.5585/bjm.v17i5.4171

Vanderbilt Owen Graduate School of Management Research Paper

8 Pages Posted: 28 Oct 2018

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Date Written: October 3, 2018

Abstract

This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.

Keywords: Marketing Research, Marketing researchers, Big data, Brazilian Journal of Marketing

JEL Classification: M1, M31, M3, M30

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn, Marketing Research Challenges and Opportunities (October 3, 2018). Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. Brazilian Journal of Marketing, 17(5).639-646. DOI: 10.5585/bjm.v17i5.4171, Vanderbilt Owen Graduate School of Management Research Paper, Available at SSRN: https://ssrn.com/abstract=3260844

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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