Marketing Research Challenges and Opportunities
Iacobucci, D. (2018). Marketing Research Challenges and Opportunities. Brazilian Journal of Marketing, 17(5).639-646. DOI: 10.5585/bjm.v17i5.4171
8 Pages Posted: 28 Oct 2018
Date Written: October 3, 2018
This article considers three contemporary challenges faced by today’s marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer’s perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before.
Keywords: Marketing Research, Marketing researchers, Big data, Brazilian Journal of Marketing
JEL Classification: M1, M31, M3, M30
Suggested Citation: Suggested Citation