Fonts of Potential: Areas for Typographic Research in Political Communication

International Journal of Communication 10: 4570–4592

21 Pages Posted: 31 Oct 2018

See all articles by Thomas J Billard

Thomas J Billard

University of Southern California - Annenberg School for Communication and Journalism

Date Written: September 14, 2016

Abstract

As the prevalence of digital technologies has increased, so too has the prevalence of graphically designed content. In particular, typography has emerged as an increasingly important tool for visual communication. In recent years, political actors have seized upon the expressive potential of typography to communicate their messages, to support their campaign efforts, and to establish viable brand identities. However, researchers have been slow to address the new role typography plays in the processes of political communication. Therefore, this article both synthesizes and proposes key areas for research on typography in political communication. Drawing on extant literature across the fields of design, communication, and political science, this article identifies the ways in which typography contributes to the communicative and organizational aims of political actors, demonstrates these contributions with examples from recent political campaigns, and concludes by pointing toward unanswered questions for future studies to address.

Keywords: typography, political communication, campaigns, branding, graphic design

Suggested Citation

Billard, Thomas J, Fonts of Potential: Areas for Typographic Research in Political Communication (September 14, 2016). International Journal of Communication 10: 4570–4592, Available at SSRN: https://ssrn.com/abstract=3262979

Thomas J Billard (Contact Author)

University of Southern California - Annenberg School for Communication and Journalism ( email )

3502 Watt Way, Suite 304
Los Angeles, CA 90089
United States

HOME PAGE: http://annenberg.usc.edu/faculty/doctoral-students/thomas-billard

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
90
Abstract Views
502
rank
309,306
PlumX Metrics