Gender Gaps in Equity Crowdfunding: Evidence from a Randomized Field Experiment

66 Pages Posted: 1 Nov 2018 Last revised: 14 Mar 2020

See all articles by Sofia Bapna

Sofia Bapna

University of MN, Carlson Schoiol of Management

Martin Ganco

University of Wisconsin - Madison - Department of Management and Human Resources

Date Written: March 12, 2020

Abstract

While prior research in traditional equity financing shows that male founders are preferred, emerging evidence in low-stakes crowdfunding (e.g., rewards-based crowdfunding) indicates that female entrepreneurs may have an advantage, particularly with female investors. We seek to examine whether investors in high-stakes equity crowdfunding, which includes elements from both traditional equity financing and low-stakes crowdfunding, respond differently to male and female founders. Specifically, we examine whether founder gender preferences, if they exist, vary based on the gender and the experience of the investor. Through a randomized field experiment, we find that inexperienced female investors are significantly more interested (138%) in ventures with female founders than those with male founders; however, we do not observe founder gender preferences among experienced female investors. For male investors, we do not observe differences in interest based on founder gender or investor experience. Thus, we confirm that the gender gaps observed in traditional equity financing are ameliorated in the equity crowdfunding context. Further, we identify a boundary condition to the preference for female founders reported in earlier work involving low-stakes crowdfunding. In high-stakes crowdfunding, investor experience serves as a contingency that reduces female investors’ preference for female founders, potentially because of the weakening effects of activism homophily and the lower reliance on heuristics as investor experience increases.

Keywords: new ventures; gender gaps; entrepreneurial finance; crowdfunding; randomized field experiment

Suggested Citation

Bapna, Sofia and Ganco, Martin, Gender Gaps in Equity Crowdfunding: Evidence from a Randomized Field Experiment (March 12, 2020). Available at SSRN: https://ssrn.com/abstract=3263533 or http://dx.doi.org/10.2139/ssrn.3263533

Sofia Bapna (Contact Author)

University of MN, Carlson Schoiol of Management ( email )

19th Avenue South
Minneapolis, MN 55455
United States

Martin Ganco

University of Wisconsin - Madison - Department of Management and Human Resources ( email )

Madison, WI
United States

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