Setting the Transgender Agenda: Intermedia Agenda-Setting in the Digital News Environment

Politics, Groups, and Identities, Forthcoming

12 Pages Posted: 31 Oct 2018

See all articles by Thomas J Billard

Thomas J Billard

University of Southern California - Annenberg School for Communication and Journalism

Date Written: October 9, 2018

Abstract

Transgender issues have recently emerged as highly salient topics of political contestation in the United States. This paper investigates one relevant factor in that ascent: intermedia agenda-setting between digital-native and legacy press news. Through a content analysis of the top-five digital-native and top-five legacy press online news entities from 2014 to 2015, we investigate the dynamics of intermedia agenda-setting in the context of transgender topics, both at the level of attention to transgender topics in general and at the level of attention to specific issues related to the transgender community (e.g., anti-transgender violence). Results indicate significant causal effects of digital-native coverage on legacy press coverage at the level of general attention to transgender topics. However, results also indicate that at the level of specific transgender issues, digital-native coverage drives legacy press coverage on some issues, which legacy press coverage drives digital-native coverage on others. Implications for intermedia agenda-setting in the digital news media environment and for the future of transgender political rights movements are discussed.

Keywords: Transgender; Intermedia; Agenda-Setting; Digital Journalism; Content Analysis; Granger Causality

Suggested Citation

Billard, Thomas J, Setting the Transgender Agenda: Intermedia Agenda-Setting in the Digital News Environment (October 9, 2018). Politics, Groups, and Identities, Forthcoming , Available at SSRN: https://ssrn.com/abstract=3263703

Thomas J Billard (Contact Author)

University of Southern California - Annenberg School for Communication and Journalism ( email )

3502 Watt Way, Suite 304
Los Angeles, CA 90089
United States

HOME PAGE: http://annenberg.usc.edu/faculty/doctoral-students/thomas-billard

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