Non-Traditional Trade Marks in Europe: An Historical Snapshot of Applications and Registrations

(2018) 40 European Intellectual Property Review 623-629

10 Pages Posted: 5 Nov 2018

See all articles by Mitchell Adams

Mitchell Adams

Swinburne University of Technology

Amanda Scardamaglia

Swinburne University of Technology

Date Written: September 30, 2018

Abstract

This article presents findings from an empirical study on the application and registration of non-traditional marks in Europe from 1996 to 2017. The study canvasses the key trends emerging from this data. It also provides the foundation for future research in light of recent changes to European trade mark law, which are likely to affect registration practices moving forward.

Keywords: EU Law; Registration; Trade Marks

Suggested Citation

Adams, Mitchell and Scardamaglia, Amanda, Non-Traditional Trade Marks in Europe: An Historical Snapshot of Applications and Registrations (September 30, 2018). (2018) 40 European Intellectual Property Review 623-629, Available at SSRN: https://ssrn.com/abstract=3264994

Mitchell Adams

Swinburne University of Technology ( email )

John Street
Hawthorn, Victoria 3122
Australia

Amanda Scardamaglia (Contact Author)

Swinburne University of Technology ( email )

Cnr Wakefield and William Streets, Hawthorn Victor
3122 Victoria, Victoria 3122
Australia

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