Awareness of Tourism Products and Tourist Satisfaction: A Case of Indonesia

J. Bus. Econ. Review 3 (2) 35 – 41 (2018)

7 Pages Posted: 8 Nov 2018

See all articles by Tri Palupi Robustin

Tri Palupi Robustin

University of Jember

Raden Andi

University of Jember - Faculty of Economics

Imam Suroso

University of Jember - Faculty of Economics

Diah Yulisetiarini

University of Jember

Date Written: September 30, 2018

Abstract

Objective – The Jember District has a very exotic beach tour of Papuma Beach, which shows its white sand and provides historical tours of the Cave of Japan. Papuma Beach is ranked number 1 of the 10 most beautiful beaches in the Jember District. This research aims to understand the influence of tourism product components on the satisfaction of tourists. The components of tourism products in this study include attractiveness, facilities, and accessibility.

Methodology/Technique – This research is a quantitative study with a population of tourists visiting Papuma beaches. The number of samples in this study amounted to 40 samples. The data is analysed using a multiple regression analysis with the SPSS program.

Findings – The results of the study show that the influence of tourist attractions and facilities on the satisfaction of tourists at the Papuma Beach Tour in the Jember District is strong.

Novelty – However, the accessibility variable has no significant effect on satisfaction.

Type of Paper: Empirical.

Keywords: Tourism Products; Satisfaction; Multiple Regression Analysis; Papuma Beach; Indonesia

JEL Classification: Z30; Z32; Z39

Suggested Citation

Robustin, Tri Palupi and Sularso, Raden and Suroso, Imam and Yulisetiarini, Diah, Awareness of Tourism Products and Tourist Satisfaction: A Case of Indonesia (September 30, 2018). J. Bus. Econ. Review 3 (2) 35 – 41 (2018). Available at SSRN: https://ssrn.com/abstract=3267284

Tri Palupi Robustin (Contact Author)

University of Jember ( email )

Jl. Jawa 17
Jember, East Java 68137
Indonesia

Raden Sularso

University of Jember - Faculty of Economics ( email )

Jl Kalimantan No 37
Tegal Boto
Jember, 68121
Indonesia

Imam Suroso

University of Jember - Faculty of Economics

Jl Kalimantan No 37
Tegal Boto
Jember, 68121
Indonesia

Diah Yulisetiarini

University of Jember

Jl. Jawa 17
Jember, East Java 68137
Indonesia

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