Awareness of Tourism Products and Tourist Satisfaction: A Case of Indonesia
J. Bus. Econ. Review 3 (2) 35 – 41 (2018)
7 Pages Posted: 8 Nov 2018
Date Written: September 30, 2018
Objective – The Jember District has a very exotic beach tour of Papuma Beach, which shows its white sand and provides historical tours of the Cave of Japan. Papuma Beach is ranked number 1 of the 10 most beautiful beaches in the Jember District. This research aims to understand the influence of tourism product components on the satisfaction of tourists. The components of tourism products in this study include attractiveness, facilities, and accessibility.
Methodology/Technique – This research is a quantitative study with a population of tourists visiting Papuma beaches. The number of samples in this study amounted to 40 samples. The data is analysed using a multiple regression analysis with the SPSS program.
Findings – The results of the study show that the influence of tourist attractions and facilities on the satisfaction of tourists at the Papuma Beach Tour in the Jember District is strong.
Novelty – However, the accessibility variable has no significant effect on satisfaction.
Type of Paper: Empirical.
Keywords: Tourism Products; Satisfaction; Multiple Regression Analysis; Papuma Beach; Indonesia
JEL Classification: Z30; Z32; Z39
Suggested Citation: Suggested Citation