Why Do Incumbents Respond Heterogeneously to Disruptive Innovations? The Interplay of Domain Identity and Role Identity

44 Pages Posted: 19 Oct 2018

See all articles by Nadine Kammerlander

Nadine Kammerlander

WHU - Otto Beisheim School of Management

Andreas König

WHU - Otto Beisheim School of Management

Melanie Richards

University of Bristol

Date Written: November 2018

Abstract

We adopt a multifaceted view of organizational identity to contribute to research on organizational identity and incumbent adaptations to disruptive innovations. Based on a qualitative, multi‐case study on the responses of German publishing houses to the emergence of digitalization, we distill a novel and thus far disregarded facet of organizational identity: organizational role identity. We show how organizational role identity and organizational domain identity – the facet that has so far dominated research on identity and innovation – interactively determine how organizations interpret and respond to a disruptive innovation. In contrast to previous studies, we show that incumbents experience dysfunctional identity‐driven struggles when one of the two identity facets is challenged by the disruptive innovation while the other is enhanced. We also induce that domain and role identities can jointly determine how quickly incumbents react to a disruption, whether they adopt that disruption, and the innovativeness of their responses.

Keywords: disruptive innovation, incumbent inertia, organizational adaptation, organizational identity

Suggested Citation

Kammerlander, Nadine and König, Andreas and Richards, Melanie, Why Do Incumbents Respond Heterogeneously to Disruptive Innovations? The Interplay of Domain Identity and Role Identity (November 2018). Journal of Management Studies, Vol. 55, Issue 7, pp. 1122-1165, 2018, Available at SSRN: https://ssrn.com/abstract=3268867 or http://dx.doi.org/10.1111/joms.12345

Nadine Kammerlander (Contact Author)

WHU - Otto Beisheim School of Management ( email )

Burgplatz 2
Vallendar, 56179
Germany

Andreas König

WHU - Otto Beisheim School of Management

Burgplatz 2
Vallendar, 56179
Germany

Melanie Richards

University of Bristol ( email )

University of Bristol,
Senate House, Tyndall Avenue
Bristol, BS8 ITH
United Kingdom

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