Assertiveness: A Win-Win Approach to Business Communication

The IUP Journal of Soft Skills, Vol. XII, No. 2, June 2018, pp. 48-56

Posted: 17 Nov 2018

Date Written: October 26, 2018


Communication is a part of everyday life which guides all our relationships. Hence, the importance of communication is not restricted merely to family or friends but also has enormous significance in the business world. A large number of studies suggest that the professional life and its outcomes are decisively influenced by the way we communicate with subordinates, colleagues and managers. We often get stressed in our professional field due to a number of reasons. While we do not really want to hurt the sentiments of others, still we end up being rude or harsh, resulting in breakdown in communication and rupturing professional relationships. All efforts to bridge the gap and rebuild the relationship do not yield satisfying results. There are several reasons for such breakdown in communication. Stress is not the only reason for communication breakdown. Essentially, if the flow of communication can take various modes without the pressure of any external factor, it could be avoided. Hence, it is highly critical that words chosen to communicate, especially during testing situations, crucially match the needs of the participants and demands of the situation. This paper studies the different kinds of communication styles and focuses most essentially on the assertive style, mainly in business. It also provides examples as guidance to assertive communication and imparts knowledge on saying ‘no’ assertively.

Suggested Citation

Tripathy, Mitashree, Assertiveness: A Win-Win Approach to Business Communication (October 26, 2018). The IUP Journal of Soft Skills, Vol. XII, No. 2, June 2018, pp. 48-56, Available at SSRN:

Mitashree Tripathy (Contact Author)

Orissa Engineering College (OEC) ( email )

Bhubaneswar, Odisha 752050

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