How Outcome Uncertainty, Loss Aversion and Team Quality Affect Stadium Attendance in Dutch Professional Football

Tinbergen Institute Discussion Paper 2018-082/V

32 Pages Posted: 28 Nov 2018

See all articles by Lucas Besters

Lucas Besters

Rabobank International, Netherlands

Jan van Ours

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)

Martin van Tuijl

Tilburg University - Center and Faculty of Economics and Business Administration

Date Written: November 1, 2018

Abstract

We investigate stadium attendance in the highest level of Dutch professional football for the seasons 2000/01 – 2015/16 focusing on outcome uncertainty, loss aversion and team quality. We find that for individual football matches, attendance is related to reference-dependent preferences with loss aversion dominating the preference for uncertain outcomes. Furthermore, team quality is an important determinant of stadium attendance. Towards the end of the season, outcome uncertainty regarding the final ranking becomes important. For this seasonal uncertainty, we find a positive and stable, but rather small impact of the introduction of a unique and large end-of-season play-off scheme for the qualification for European football.

Keywords: Stadium Attendance, Professional Football, Outcome Uncertainty, Loss Aversion, Play-Offs

JEL Classification: Z20, L83, D12

Suggested Citation

Besters, Lucas and van Ours, Jan and Tuijl, Martin van, How Outcome Uncertainty, Loss Aversion and Team Quality Affect Stadium Attendance in Dutch Professional Football (November 1, 2018). Tinbergen Institute Discussion Paper 2018-082/V. Available at SSRN: https://ssrn.com/abstract=3278570 or http://dx.doi.org/10.2139/ssrn.3278570

Lucas Besters (Contact Author)

Rabobank International, Netherlands ( email )

Utrecht 3500 HG
Netherlands

Jan Van Ours

Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) ( email )

P.O. Box 1738
3000 DR Rotterdam, NL 3062 PA
Netherlands

Martin van Tuijl

Tilburg University - Center and Faculty of Economics and Business Administration ( email )

P.O. Box 90153
Tilburg, 5000 LE
Netherlands

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