Transformation of the Thai Broiler Industry

IFPRI Discussion Paper 1765

26 Pages Posted: 16 Nov 2018

See all articles by Phunjasit Chokesomritpol

Phunjasit Chokesomritpol

Thailand Development Research Institute

Viroj NaRanong

Thailand Development Research Institute

Adam Kennedy

International Food Policy Research Institute (IFPRI)

Date Written: November 2, 2018

Abstract

The Thai broiler industry is an innovative and successful story of transformation from a traditional “backyard” production system to a fully industrialized agri-industry. It is among the first agricultural products in Thailand that developed into a modern value chain that is fully integrated and able to expand its production to keep prices in check whilst making chicken the go-to source of protein. Highlighted by its expansion into regional and global markets through trades and investments, the success of the industry is largely a result of strong and visionary business models that calculated risks yet were clear on their objectives on how to secure emerging markets. This paper describes the development of the Thai broiler industry, documenting its path and reasons behind its success. Focus is particularly placed on the Thai industry’s leader, Charoen Pokphand Group (C.P.), and its business decisions over the years that enabled the company to gain a foothold in the highly competitive international market for chicken meat.

Keywords: poultry, livestock, commercial farming, exports, animal protein, agricultural development, economic development, value chains, thailand

Suggested Citation

Chokesomritpol, Phunjasit and NaRanong, Viroj and Kennedy, Adam, Transformation of the Thai Broiler Industry (November 2, 2018). IFPRI Discussion Paper 1765. Available at SSRN: https://ssrn.com/abstract=3279693

Phunjasit Chokesomritpol (Contact Author)

Thailand Development Research Institute ( email )

United States

Viroj NaRanong

Thailand Development Research Institute ( email )

United States

Adam Kennedy

International Food Policy Research Institute (IFPRI) ( email )

1201 Eye St, NW,
Washington, DC 20005
United States

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