Digital Marketing in Agricultural Sector

6 Pages Posted: 20 Nov 2018

See all articles by Vedrana Bojkić

Vedrana Bojkić

University of J.J. Strossmayer in Osijek - Faculty of Agriculture

Marijana Vrbančić

College of Agriculture in Križevci, Students

Dragutin Žibrin

College of Agriculture in Križevci

Martina Čut

Algebra University College, Students

Date Written: September 8, 2016

Abstract

The agriculture industry has the lowest percentage of content marketing adoption – 78% compared to the average 88% across all other industries. This is not to say that the agriculture sector is slow to adapt. Instead, it shows that non-digital tactics are more important in this industry. Many businesses in this sector still run successful content marketing campaigns, often using a mixture of online and offline techniques to provide something of value to their existing customers. The marketing of agricultural products is regarded as unique and deserve a special attention. The key objective of digital marketing is to promote brands, build preference and increase sales through various digital marketing techniques. In our survey, we wanted to show that digital marketing represents a huge opportunity for Agri-marketers. We took a sample on 200 student respondents to find out their knowledge about agricultural applications like Ag DNA, Agren Soil Calculator, AgriApp, Agric business, Agricultural chemicals, Agro Guide, Agri Market, Agricultural Policy Research, Climate App., Cropalyser, GPS Fields Area Measure, Organic Farming, Precision Agriculture, TigerSul Nutrient CalculatorTiger-Sul Nutrient Calculator, Vrain, Vegetable farming, VRPETERS (Vehicle Rollover Prevention Education Training Emergency Reporting System), etc.

Keywords: agricultural products, applications, market, digital marketing

JEL Classification: Q13

Suggested Citation

Bojkić, Vedrana and Vrbančić, Marijana and Žibrin, Dragutin and Čut, Martina, Digital Marketing in Agricultural Sector (September 8, 2016). 2016 ENTRENOVA Conference Proceedings, Available at SSRN: https://ssrn.com/abstract=3282288

Vedrana Bojkić (Contact Author)

University of J.J. Strossmayer in Osijek - Faculty of Agriculture ( email )

Osijek
Croatia

Marijana Vrbančić

College of Agriculture in Križevci, Students ( email )

Križevci
Croatia

Dragutin Žibrin

College of Agriculture in Križevci ( email )

Križevci
Croatia

Martina Čut

Algebra University College, Students ( email )

Zagreb
Croatia

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
502
Abstract Views
1,785
rank
63,200
PlumX Metrics