Free Lunch and Ride Sharing: A New Business Model for Winter Sport Resorts

6 Pages Posted: 20 Nov 2018

See all articles by Riccardo Bonazzi

Riccardo Bonazzi

University of Applied Sciences Western Switzerland

Michaël Poli

University of Applied Sciences Western Switzerland

Patrick Kuonen

University of Applied Sciences Western Switzerland

Date Written: September 8, 2016

Abstract

This paper proposes a new business model for winter sport resorts, by adopting a cluster approach. By following the guidelines for design research, we propose a new online service, which combines the notions of ridesharing and rebate. Ridesharing is often seen as a solution to reduce the number of cars in winter sport resorts, whereas the delivery of discount coupon has been used to increase the amount of customers. Hence, we propose to reward skiers that share a ride with coupons of complementary activities in the winter sport resorts. We describe our proposed service by describing its customer journey.

Keywords: ridesharing, crowd sourcing, business model innovation, tourism

JEL Classification: L8, L9

Suggested Citation

Bonazzi, Riccardo and Poli, Michaël and Kuonen, Patrick, Free Lunch and Ride Sharing: A New Business Model for Winter Sport Resorts (September 8, 2016). 2016 ENTRENOVA Conference Proceedings. Available at SSRN: https://ssrn.com/abstract=3282298 or http://dx.doi.org/10.2139/ssrn.3282298

Riccardo Bonazzi (Contact Author)

University of Applied Sciences Western Switzerland ( email )

Rue de la Jeunesse 1
Switzerland

Michaël Poli

University of Applied Sciences Western Switzerland ( email )

Rue de la Jeunesse 1
Switzerland

Patrick Kuonen

University of Applied Sciences Western Switzerland ( email )

Rue de la Jeunesse 1
Switzerland

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