Impact of Tourism Destination Strategy on Its Competitiveness

7 Pages Posted: 20 Nov 2018

See all articles by Dunja Demirovic

Dunja Demirovic

University of Novi Sad, Faculty of Sciences

Radovan Pejanovic

University of Novi Sad

Otilija Sedlak

University of Novi Sad

Kristina Košić

University of Novi Sad - University of Novi Sad, Faculty of Sciences

Date Written: September 8, 2016

Abstract

The aim of this paper is to explore how destination strategy – marketing, employees, policy of planning and destination development, management of service quality and management of environmental protection - affects competitiveness of rural tourism destinations in Vojvodina (Serbia) and Hungary. Tourism experts in Vojvodina (136) and Hungary (138) were asked to evaluate the current condition of all 24 attributes which affect the competitiveness of rural tourism destinations. Likert scale of five marks was used in order to determine the effect of the strategies on the competitiveness of Vojvodina/Hungary as a rural tourism destination. Authors concluded that a large number of tourist resources and attractions are irreplaceable, and the purpose of formulating and implementing strategies must be to ensure that the use of resource ensure their long-term sustainability. Such a development strategies are processes or activities that correspond to the tourist attractions and resources of destinations, and on the other hand, are aligned with the external environment. Destination competitiveness can be increased by using a strategy of constant innovation and continuous change. In order to be competitive, destination should offer flexible, segmented and customized products. The main methods of developing flexibility for the competitiveness of tourist destinations rely on the organization, management, marketing, distribution and other forms of interactions and relationships between tourism suppliers.

Keywords: tourism destination, strategy, competitiveness, management, Vojvodina (Serbia), Hungary

JEL Classification: Q13, Z32

Suggested Citation

Demirovic, Dunja and Pejanovic, Radovan and Sedlak, Otilija and Košić, Kristina, Impact of Tourism Destination Strategy on Its Competitiveness (September 8, 2016). 2016 ENTRENOVA Conference Proceedings. Available at SSRN: https://ssrn.com/abstract=3282314 or http://dx.doi.org/10.2139/ssrn.3282314

Dunja Demirovic (Contact Author)

University of Novi Sad, Faculty of Sciences ( email )

Trg Dositeja Obradovića 3
Novi Sad, 21000
Serbia
+381 21 455 630 (Phone)
+381 21 455 662 (Fax)

HOME PAGE: http://www.pmf.uns.ac.rs/en

Radovan Pejanovic

University of Novi Sad ( email )

Trg Dositeja Obradovica 3
Novi Sad, 21000
Serbia

Otilija Sedlak

University of Novi Sad ( email )

Trg Dositeja Obradovica 3
Novi Sad, 21000
Serbia

Kristina Košić

University of Novi Sad - University of Novi Sad, Faculty of Sciences ( email )

Trg Dositeja Obradovića 3
Novi Sad, 21000
Serbia

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