Devising and Evaluating B2B Conceptual Model for B2B Portal for Mobile Interactive Devices Using Man Whitney U Test

8 Pages Posted: 20 Nov 2018

See all articles by Majlinda Fetaji

Majlinda Fetaji

South East European University (SEEU) - Computer Sciences

Labinot Morina

South East European University (SEEU) - Computer Sciences

Bekim Fetaji

Faculty of Informatics, University Mother Teresa, Skopje, Macedonia

Mirlinda Ebibi

Faculty of Informatics, University Mother Teresa, Skopje, Macedonia

Date Written: September 7, 2017

Abstract

The focus of this research study is set in devising and evaluating the efficiency of B2B conceptual model for mobile interactive devices using Man Whitney U test which is a non-parametric test. As the case of this study is chosen creating a B2B model as an idea of linking businesses in region of Balkan. The system works on multiple languages. There are many businesses in the Balkans which have many problem in communication, and finding a market to sell their products which makes it hard to function and survive in business world. Many of these people use interactive devices 60-70% percent of the time compare with computers. The research focus was set to investigate and asses’ main factors which help developers to develop a system which is compatible and easy to use. This research study tries to contribute with the devised B2B conceptual model that is intended to help developers in designing and developing a web portal for mobile devices. Through the Case Study investigated several impacting factors. Also evaluated the usability and user-friendliness of the developed B2B model and used Man Whitney U test to determine the impact. Insights and recommendations are provided.

Keywords: B2B business to business, B2B conceptual model, Man Whitney U test, web portal for mobile devices

JEL Classification: A11

Suggested Citation

Fetaji, Majlinda and Morina, Labinot and Fetaji, Bekim and Ebibi, Mirlinda, Devising and Evaluating B2B Conceptual Model for B2B Portal for Mobile Interactive Devices Using Man Whitney U Test (September 7, 2017). 2017 ENTRENOVA Conference Proceedings, Available at SSRN: https://ssrn.com/abstract=3282512

Majlinda Fetaji (Contact Author)

South East European University (SEEU) - Computer Sciences ( email )

Totovo
Macedonia

Labinot Morina

South East European University (SEEU) - Computer Sciences ( email )

Tetovo
Macedonia

Bekim Fetaji

Faculty of Informatics, University Mother Teresa, Skopje, Macedonia ( email )

Mirlinda Ebibi

Faculty of Informatics, University Mother Teresa, Skopje, Macedonia ( email )

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