Higher Education Institutions in Bosnia and Herzegovina: Usage of Social Network Sites

8 Pages Posted: 19 Nov 2018

See all articles by Mirela Mabić

Mirela Mabić

University of Mostar - Faculty of Economics

Dražena Gašpar

University of Mostar - Faculty of Economics

Jelena Zovko

University of Mostar, Faculty of Economics

Date Written: September 6, 2018

Abstract

The paper presents the research of the current state of the presence and activities of higher education institutions in Bosnia and Herzegovina (BiH) on social network sites (SNS). Although higher education institutions in BiH have recognized the necessity of using social networks for communications with their stakeholders, especially students, they still struggle with the content posted on SNS and its frequency. The authors use content analysis to examine SNS posts from BiH higher education institutions and engagement from their constituents on these posts. Results show that there are significant differences in engagement received on posts across institution type and according to content and type of posts. The aim of the paper is to analyze if HEIs in BiH use SNS and to what degree, as well as if there is any difference between public and private institutions related to the usage of SNS.

Keywords: social networks sites, higher education institutions

JEL Classification: I2, O39

Suggested Citation

Mabić, Mirela and Gašpar, Dražena and Zovko, Jelena, Higher Education Institutions in Bosnia and Herzegovina: Usage of Social Network Sites (September 6, 2018). 2018 ENTRENOVA Conference Proceedings. Available at SSRN: https://ssrn.com/abstract=3283099

Mirela Mabić (Contact Author)

University of Mostar - Faculty of Economics ( email )

Bosnia and Herzegovina

Dražena Gašpar

University of Mostar - Faculty of Economics ( email )

Bosnia and Herzegovina

Jelena Zovko

University of Mostar, Faculty of Economics ( email )

Bosnia and Herzegovina

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