Collective Action and Provider Classification in the Sharing Economy

18 Pages Posted: 14 Nov 2018

See all articles by Gemma Newlands

Gemma Newlands

BI Norwegian Business School

Christoph Lutz

BI Norwegian Business School

Christian Fieseler

BI Norwegian Business School

Date Written: November 2018

Abstract

Conditions in the sharing economy are often favourably designed for consumers and platforms but entail new challenges for the labour side, such as substandard social‐security and rigid forms of algorithmic management. Since comparatively little is known about how providers in the sharing economy make their voices heard collectively, we investigate their opinions and behaviours regarding collective action and perceived solidarities. Using cluster analysis on representative data from across 12 European countries, we determine five distinct types of labour‐activists, ranging from those opposed to any forms of collective action to those enthusiastic to organise and correct perceived wrongs. We conclude by conjecturing that the still‐ongoing influx of new providers, the difficulty of organising in purely virtual settings, combined with the narrative of voluntariness of participation and hedonic gratifications might be responsible for the inaction of large parts of the provider base in collectivist activities.

Keywords: collective action, informal employment, occupational identity, online communities, sharing economy, trade unionism

Suggested Citation

Newlands, Gemma and Lutz, Christoph and Fieseler, Christian, Collective Action and Provider Classification in the Sharing Economy (November 2018). New Technology, Work and Employment, Vol. 33, Issue 3, pp. 250-267, 2018. Available at SSRN: https://ssrn.com/abstract=3283247 or http://dx.doi.org/10.1111/ntwe.12119

Gemma Newlands (Contact Author)

BI Norwegian Business School ( email )

Nydalsveien 37
Oslo, 0442
Norway

Christoph Lutz

BI Norwegian Business School ( email )

Nydalsveien 37
Oslo, Oslo NO-0484
Norway
+4746410206 (Phone)

HOME PAGE: http://www.researchgate.net/profile/Christoph_Lutz

Christian Fieseler

BI Norwegian Business School ( email )

Nydalsveien 37
Oslo, 0442
Norway

HOME PAGE: http://www.bi.edu/ncis

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