Role of Corporate Social Responsibility in Croatian Export Companies

9 Pages Posted: 19 Nov 2018

See all articles by Andrija Baric

Andrija Baric

KONČAR – Power Plant and Electric Traction Engineering Inc., Croatia

Mislav Ante Omazić

University of Zagreb - Faculty of Economics & Business

Date Written: September 6, 2018

Abstract

Continuous globalization, rapid development of information-communication technologies, and the presence of new burning challenges for the global community have contributed to the perception of corporate social responsibility as a strategic tool that allows for successful differentiation and sustainable competitive advantage. The goal of this paper is to offer a short overview of the role of a strategic approach to corporate social responsibility, as well as emphasize the importance of such an approach in creating competitive advantage for a company, but also of sustainability of society as a whole. The paper is based on a primary research questionnaire conducted on middle-sized and large Croatian export companies, as well as a systematic analysis of previously published relevant international scientific papers in the area of corporate social responsibility.

Keywords: corporate social responsibility, strategy, stakeholders, differentiation, Croatian export companies

JEL Classification: O32, O33, G34

Suggested Citation

Baric, Andrija and Omazić, Mislav Ante, Role of Corporate Social Responsibility in Croatian Export Companies (September 6, 2018). 2018 ENTRENOVA Conference Proceedings. Available at SSRN: https://ssrn.com/abstract=3283698 or http://dx.doi.org/10.2139/ssrn.3283698

Andrija Baric (Contact Author)

KONČAR – Power Plant and Electric Traction Engineering Inc., Croatia ( email )

Mislav Ante Omazić

University of Zagreb - Faculty of Economics & Business ( email )

Trg J. F. Kennedyja 6
Zagreb, City of Zagreb 10000
Croatia

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