Study on e-Commerce in Croatia: Customers’ Preferences

7 Pages Posted: 19 Nov 2018

See all articles by Ines Pečenec

Ines Pečenec

Consualia d.o.o., Croatia

Jovana Zoroja

University of Zagreb - Faculty of Economics & Business

Date Written: September 6, 2018

Abstract

Rapid development and growth of Internet facilitate business and transforms today’s economies. Nowadays is almost impossible to do business or some other activities without Internet usage. Internet enables transactions among clients and stores, which has positive impact on doing business. E-commerce enhances sales and customers’ shopping experience and improves business processes. This paper aims to present and analyze e-commerce usage in Croatia. Empirical research on ecommerce in Croatia was conducted to investigate clients’ perception and attitudes toward online shopping. Research results revealed that Croats use ecommerce stores, although they named several difficulties, which influence on their online shopping decisions.

Keywords: e-Commerce, Internet, Customers, Croatia

JEL Classification: L8, L81, L86

Suggested Citation

Pečenec, Ines and Zoroja, Jovana, Study on e-Commerce in Croatia: Customers’ Preferences (September 6, 2018). 2018 ENTRENOVA Conference Proceedings. Available at SSRN: https://ssrn.com/abstract=3283732

Ines Pečenec (Contact Author)

Consualia d.o.o., Croatia ( email )

Jovana Zoroja

University of Zagreb - Faculty of Economics & Business ( email )

Trg J. F. Kennedyja 6
Zagreb, City of Zagreb 10000
Croatia

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