The Mobile Internet Contribution in Tourism

7 Pages Posted: 19 Nov 2018

See all articles by Daniela Garbin Pranicevic

Daniela Garbin Pranicevic

Faculty of Economics, University of Split

Anja Križan

3T Software labs, Berlin, Germany

Judita Peterlin

University of Ljubljana - Faculty of Economics

Date Written: September 6, 2018

Abstract

Daily use of mobile devices has become one of many living standards. The number of Internet users is increasing annually. Along with the mobile devices rising number, the need for responsive design also rises. The purpose of this research is threefold: firstly, to clarify, secondly, to explore, and thirdly, to discuss the role of mobile Internet in achieving tourism, particularly hotel strategic goals. The elaboration will be based on the mobile internet traffic history, in Croatia and globally. In the accordance with the above stated the authors collected the relevant data sample. Examples are: website visits, websites user conversions, share of realized reservations and transactions made on the websites via mobile devices to verify the significance of mobile Internet traffic for the tourism business. The research findings have the potential to contribute to the tourism manager’s level of awareness regarding the role of mobile internet in tourism and hotel business. As additional contribution, it will be discussed the forthcoming perspectives of the mobile internet traffics and mobile internet future trend.

Keywords: Mobile Internet Traffic, Tourism, User Experience

JEL Classification: A22, M10, O03, Z32

Suggested Citation

Garbin Pranicevic, Daniela and Križan, Anja and Peterlin, Judita, The Mobile Internet Contribution in Tourism (September 6, 2018). 2018 ENTRENOVA Conference Proceedings. Available at SSRN: https://ssrn.com/abstract=3283741 or http://dx.doi.org/10.2139/ssrn.3283741

Daniela Garbin Pranicevic (Contact Author)

Faculty of Economics, University of Split ( email )

Cvite Fiskovica 5
Split, 21000
Croatia

Anja Križan

3T Software labs, Berlin, Germany ( email )

Judita Peterlin

University of Ljubljana - Faculty of Economics ( email )

Kardeljeva ploscad 17
Ljubljana, 1000
Slovenia

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