In the Absence of Values and Ideologies, Party-Switching in Nigeria Is Inevitable

5 Pages Posted: 9 Dec 2018

See all articles by Emmanuel Mogaji

Emmanuel Mogaji

Keele University - Keele Business School

Date Written: November 14, 2018

Abstract

This paper aims to explore the absence of values and ideologies within the political parties and how it contributes towards party switching, using the Nigerian political scene as a focus point. The personal values and ideologies of individual politicians was questioned as well. This paper further postulated that the neither the Nigerian politicians nor the political parties have values and ideologies they stand for. Not surprising there cannot be any alignment and politicians able to switch their party at will. They are not principled to stand for something that does not exists. Moving on beyond the 2019 election in Nigeria, the paper offers practical insights into brand identity development for political parties, especially the new ones.

Keywords: Nigeria, APC, PDP, Party Switching, Brand Values, Ideologies

Suggested Citation

Mogaji, Emmanuel, In the Absence of Values and Ideologies, Party-Switching in Nigeria Is Inevitable (November 14, 2018). Available at SSRN: https://ssrn.com/abstract=3284495 or http://dx.doi.org/10.2139/ssrn.3284495

Emmanuel Mogaji (Contact Author)

Keele University - Keele Business School ( email )

Keele, ST5 5AA
United Kingdom

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
104
Abstract Views
586
Rank
466,166
PlumX Metrics