Towards the Theory of Green Entrepreneurship

Abstract

Green Entrepreneurship is a type of social entrepreneurship, where the entrepreneur is passionate to promote environment. This study is an exploratory study based on interviews of 10 Green entrepreneurs from Rajasthan India. The author summarizes the findings in the form of 7Cs or 7C the model of Green entrepreneurship. The research has used grounded theory and qualitative data analysis using content analysis methods. The author proposes future directions for Green entrepreneurship through education, training and awareness building.

Keywords: Green Entrepreneurship, Ecopreneurship, Environment, Social Entrepreneurship

JEL Classification: M13, M48, O32 ,O33, O44