Philanthropy in the Millennial Age: Trends Toward Polycentric Personalized Philanthropy

28 Pages Posted: 16 Nov 2018

See all articles by Elizabeth Crisp Crawford

Elizabeth Crisp Crawford

North Dakota State University - Department of Communication

Jeremy Jackson

North Dakota State University - NDSU Center for the Study of Public Choice and Private Enterprise; North Dakota State University - Department of Agribusiness and Applied Economics

Date Written: November 5, 2018

Abstract

In the digital age dominated by social media, neither non-profits nor traditional for profit firms can rely on traditional promotional activities. Rather, promotion and word-of-mouth are generated through an organic and polycentric process of commons-based peer production over social media. This type of co-production appeals to the millennial market values of localtarian, social entrepreneurial, and personalized experiences. As the millennial generation comes of age they are now the largest generational cohort in both population and buying power and their preferences are increasingly dominating trends in the marketplace. The nonprofits that are most adept at harnessing the millennial desire for co-production will be those that succeed at attracting the increasingly important millennial donor base. Because of this, we see a future nonprofit arena characterized by polycentric commons-based peer production.

Suggested Citation

Crawford, Elizabeth and Jackson, Jeremy, Philanthropy in the Millennial Age: Trends Toward Polycentric Personalized Philanthropy (November 5, 2018). NDSU Public Choice and Private Enterprise Research Paper No. 18-4. Available at SSRN: https://ssrn.com/abstract=3285356 or http://dx.doi.org/10.2139/ssrn.3285356

Elizabeth Crawford (Contact Author)

North Dakota State University - Department of Communication ( email )

Fargo, ND 58105
United States

Jeremy Jackson

North Dakota State University - NDSU Center for the Study of Public Choice and Private Enterprise ( email )

811 2nd Ave N.
Fargo, ND 58102
United States
7012317832 (Phone)
7012317400 (Fax)

HOME PAGE: http://https://www.ndsu.edu/centers/pcpe/directory/jeremy_jackson/

North Dakota State University - Department of Agribusiness and Applied Economics ( email )

Fargo, ND 58105
United States

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