Legal Boundaries of Online Advertising

Journal of International Commercial Law and Technology Vol.9, No.3 (2014), 180-189

10 Pages Posted: 10 Dec 2018

See all articles by Gonenc Gurkaynak

Gonenc Gurkaynak

ELIG Gürkaynak Attorneys-at-Law

İlay Yılmaz

ELIG, Attorneys-at-Law

Burak Yeşilaltay

ELIG Gürkaynak Attorneys-At-Law

Date Written: July 2014

Abstract

This contribution discusses the legal framework of online advertising and common legal issues pertaining thereto. This paper also addresses the implementation of general legal provisions to online advertising issues in different jurisdictions and the diversity of approaches. It provides the legal boundaries that are specifically applicable to online advertising. The paper then provides a legal analysis on online advertising with a focus on Turkish laws and practice. In the conclusion, there are general evaluations on the legal aspect of online advertising and certain suggestions on the development of a legal framework on online advertising.

Keywords: Online Advertising, Turkey, FTC, Internet

JEL Classification: K24

Suggested Citation

Gurkaynak, Gonenc and Yılmaz, İlay and Yeşilaltay, Burak, Legal Boundaries of Online Advertising (July 2014). Journal of International Commercial Law and Technology Vol.9, No.3 (2014), 180-189, Available at SSRN: https://ssrn.com/abstract=3285712

Gonenc Gurkaynak (Contact Author)

ELIG Gürkaynak Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

İlay Yılmaz

ELIG, Attorneys-at-Law ( email )

Çitlenbik Sokak No:12
Yıldız Mahallesi
Istanbul, Beşiktaş 34349
Turkey

Burak Yeşilaltay

ELIG Gürkaynak Attorneys-At-Law ( email )

Yıldız Mah. Çitlenbik Sk. No:12
İstanbul, 34349
Turkey

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
13
Abstract Views
102
PlumX Metrics