Data Protection and Discrimination in the Age of Pricing Algorithms

15 Pages Posted: 10 Dec 2018

See all articles by Laura Drechsler

Laura Drechsler

Research Foundation - Flanders (FWO); Vrije Universiteit Brussel (VUB) - Law, Science, Technology & Society Research Group

No Name

Catholic University of Louvain (UCL); University of California, Berkeley - Berkeley Center on Comparative Equality & Anti-Discrimination Law

Date Written: May 18, 2018

Abstract

At a time where companies process massive amounts of personal data enabling them to generate complex profiles of consumers, the question how the fundamental rights of data protection and nondiscrimination in the European Union (EU) can still guard individuals against abuses arises with special impetus. Although the issue of “price discrimination” via algorithms has been analysed from the standpoint of how these algorithms are designed and in relation to the General Data Protection Regulation (GDPR), an enquiry into how antidiscrimination law specifically interacts with data protection law remains crucial to understand how individuals are protected in their access to goods and services, especially in the context of pricing algorithms.

Keywords: price discrimination, data protection, antidiscrimination law, EU law, GDPR

Suggested Citation

Drechsler, Laura and Name, No, Data Protection and Discrimination in the Age of Pricing Algorithms (May 18, 2018). Available at SSRN: https://ssrn.com/abstract=3285964 or http://dx.doi.org/10.2139/ssrn.3285964

Laura Drechsler

Research Foundation - Flanders (FWO) ( email )

Egmontstraat 5
Brussels, 1000
Belgium

Vrije Universiteit Brussel (VUB) - Law, Science, Technology & Society Research Group ( email )

No Name (Contact Author)

Catholic University of Louvain (UCL) ( email )

Louvain-la-Neuve
Belgium

University of California, Berkeley - Berkeley Center on Comparative Equality & Anti-Discrimination Law

Boalt Hall
Berkeley, CA 94720-7200
United States

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